Saussure and Barthes are very significant when it comes to digipaks and music video's as they proposed the theory of signs and signifier's as well as symbolic codes. For example here are some analysed description of posters found showing the symbols and signs on the advert.
I made a PowerPoint based on Sassures sign's and signifer's which is in the post before.
Also this PowerPoint gives a detailed description of signs and signifiers which is useful...
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