Digipak advert!

Looking at both digipaks and their adverts I noticed that some have linking adverts which have the same album cover as the advert likeYou Me At Six:

and Leona lewis' :



or the wombats:

 


This allows recognition of the artist as it links them exactly and allows for easier notability when looking for it.



However some don't and just have similar shots to ones in the digipak and music video Or they have a similar theme like Rihanna's:







or The vaccines:





or Plan B:




or Britney Spears:















What I have noticed is that fonts seem to be the same, as symbol of recognition, a theme is current throughout and a lot of them have a little picture in the corner of the album so that people can recognise it ! I think its a really good idea and I'm going to do the second choice and  take inspiration from one of the pictures on the inside of my digipak!