Potentials!

Here were the three potential songs we were going use for the Video.

So here is the line-up...

Heavy Cross by Gossip

For... 

• Nice beat
• Quite quirky
• Have at least one decent idea already for it

Against...

• Gets boring after more than 5 plays
• Very long, very repetitive
•  No good ideas to think of it.

Idea... Boy and girl meet each other and he falls in love and follows her.

Summertime Sadness by Lana Del Rey

For... 

• Can do lots with it
• Very versatile
• Not too long
• Can be creative with shots and edits

Against...

• Very generic
• Can't think of any ideas for it at this moment
• Quite a sad song (lyrics)

Idea.... friends having fun?

Shake it Out by Florence and the Machine

For...

• Powerful build up
• Many ideas can be conjured
• Many good editing and shot ideas

Against...

• Very long song
• Haven't got a completely solid idea  

Idea...Fairy/Folk tale, for instance little red riding hood.

Reasons for Shake it out...

A much more interesting song than the other choices of songs. Its very powerful and has a high climax to the song. As the tempo of the song changes throughout, our group can incorporate many types of editing techniques such as slow motion, hyper speed, flicking between shots etc. which would make the video really interesting and contrasting.

  
My initial concept ideas for the video:

Locations: Possibly Woods or City.

Themes: Fairy Tale/ Folk Tale, Little red riding hood?

Shot Types: High angle shots, Wide shots, Long shots, Close-ups, Extreme close-ups, 360 shot.

Angle: A storyline, possibly links to lyrics. 

Lighting: Colour but quite dull though, cold hues colours, rather than warm hues.

THE LYRICS (ANNOTATIONS ON ROCK GENIUS LINK HERE)

"Shake It Out"

Regrets collect like old friends
Here to relive your darkest moments
I can see no way, I can see no way
And all of the ghouls come out to play

And every demon wants his pound of flesh
But I like to keep some things to myself
I like to keep my issues drawn
It's always darkest before the dawn

And I've been a fool and I've been blind
I can never leave the past behind
I can see no way, I can see no way
I'm always dragging that horse around

Our love is pastured, such a mournful sound
Tonight I'm gonna bury that horse in the ground
So I like to keep my issues drawn
But it's always darkest before the dawn

Shake it out, shake it out, shake it out, shake it out, ooh whoa
Shake it out, shake it out, shake it out, shake it out, ooh whoa
And it's hard to dance with a devil on your back
So shake him off, oh whoa

And I am done with my graceless heart
So tonight I'm gonna cut it out and then restart
'Cause I like to keep my issues drawn
It's always darkest before the dawn

Shake it out, shake it out, shake it out, shake it out, ooh whoa
Shake it out, shake it out, shake it out, shake it out, ooh whoa
And it's hard to dance with a devil on your back
So shake him off, oh whoa

And it's hard to dance with a devil on your back
And given half the chance would I take any of it back
It's a fine romance but it's left me so undone
It's always darkest before the dawn

Oh whoa, oh whoa...

And I'm damned if I do and I'm damned if I don't
So here's to drinks in the dark at the end of my road
And I'm ready to suffer and I'm ready to hope
It's a shot in the dark aimed right at my throat
'Cause looking for heaven, found the devil in me
Looking for heaven, found the devil in me
Well what the hell I'm gonna let it happen to me, yeah

Shake it out, shake it out, shake it out, shake it out, ooh whoa
Shake it out, shake it out, shake it out, shake it out, ooh whoa
And it's hard to dance with a devil on your back
So shake him off, oh whoa

Shake it out, shake it out, shake it out, shake it out, ooh whoa
Shake it out, shake it out, shake it out, shake it out, ooh whoa
And it's hard to dance with a devil on your back
So shake him off, oh whoa

The genre that we have chosen is indie rock/pop because its a genre that originated in the UK and the USA IN 1980s and is an extremely diverse genre, with sub-genres, and therefore many ideas can stem from it, also everyone in our group like this genre and therefore agreement is in place. Also, you can do so much from this genre, if we used just rock, R&B, Country or Pop for instance, we would limit our ideas to adhere to the forms and conventions of the genre. Where as indie rock/pop lets you be more creative and free with your ideas.


Florence and the Machine has been signed to Moshi Moshi, iAMSOUND, Island, Universal Republic and Republic record labels.

Moshi Moshi are a small London based label (independent) founded in 1998. The name was named after the Japanese phrase when answering the telephone which means 'hello'. It has signed artists such as Bloc party, Hotel Club De Paris, Florence and the machine, Disclosure and Kate Nash,  

iAMSOUND Records is a Los Angeles, California, USA-based independent label which was founded in 2006, as part of Worlds End, USA -(One of the largest talent management companies for producers . While the label want to promote indie music, with LA-based acts, its pre-eminent signings include English artists Florence and the Machine, Little Boots and Charli XCX.


Island Records is a record label that was founded in Jamaica. It was based in the UK for many years and is no owned by Universal Music Group. (Was originally independent now Major label) The label now operates as a division of The Island Def Jam Music Group in the USA (where it is now largely a rock-oriented label, much like when it started)and as a standalone label in the UK (a.k.a Island Records Group or Universal Island. Under Universal, in the us, Island became a mostly Pop/rock label, as their urban artists moved to Def Jam or Def Soul, a new Def jam imprint focusing on R&B. Island also set up its own Island Teens label, which had a massive success with signing Justin Bieber.



Universal Republic Records was a record label, owned by Universal Music Group and was founded in 2006.



Republic Records is a flagship record label of Universal Music Group, originally founded as Cheese Factory Records. After Motown Records was separated from Universal Motown Records that caused Republic records, until the label was re-activated after one year.
The label mainly focuses on mainstream and urban music from artists such as Kelly Rowland, Jessie J, Nelly, Drake, Nicki Minaj, Ariana Grande, the late Amy Winehouse, The Weeknd etc as well as successful country artists such as Taylor Swift and Florida Georgia Line.

Florence and the Machine's last album is called 'Ceremonials'